Thursday, 17 May 2012

Details of our bid proposal


In July 2010 a working group headed by architectural designer, Nick Hopper (Dipl.Arch) was formed to investigate the building, operation and management of the proposed Café/Restaurant in Hotham Park. The Group was formed of like minded individuals representing or working for the following organisations;

·         Laurie Barnes, Bognor CIVIC Society;
·         David Barton, Greener Bognor Network;
·         Su Cloud, Community Arts Bognor Regis;
·         Nick Hopper, ADS.
·         Michael Rowlands, Arun District Council; (advising)
·         Peter Stanley, Aldingbourne Trust;
·         Rosemary Warren, Hotham Park Heritage Trust;

Initial Meetings discussed the overseeing of the design, development, construction, administration and operation of a community lead Cafe/Restaurant.

The vision of the deign team headed by Nick Hopper is as follows:-

To create a unique visitor attraction that responds to the parkland setting of Hotham by integrating the building within the canopy of the trees.
 The structure will take the form of an elevated Tree-House that offers both direct user interaction with its surrounding environment and habitat and a nodal back drop to the events and activities in the park; It is understood that by providing a unique tourist venue within the setting of the park, that a sound commercial platform can be established for the future economic security of the facility.

 The following principles will guide the design, build and operation of the “T-House”:-

·         The Café will utilise sustainable materials drawing from perma-culture principles of design integration;
·         Materials will be locally sourced;
·         Some food to be grown on-site; This would also act as a learning resource for nearby schools;
·         Linked child friendly facilities that would be relevant to the Tree-house concept, eg. Climbing Ropes to upper storey;
·         An appropriate mix of healthy eating and snacks relevant to the demographic target audience by day with a quality dining offer for evening;
·         Locally sourced suppliers, goods and services wherever possible both in the management of the set-up and the operation thereafter;
·         a programme of community involvement in the design, build and operation will be implemented with a view to addressing and exceeding the stipulations of the Arun Developer and Charter Plus Scheme (parts 1-6).  This would include training and employment, participatory activities associated with skills acquisition, and course opportunities relevant to the site and the project’s aims and objectives.
·         Equal Access provision across all areas of the facility;
·         Opportunity for rental of part of the facility for occasional community use;
·         Full Integration with the Hotham Park’s Trustee’s objectives for the park;
·         Self Sustaining Economic model after initial capital investment;
·         A unique tourist attraction that helps define Bognor’s image whilst offering an exemplar to the notion of sustainable, community lead projects in the town.

The park at Hotham in Bognor Regis has a history dating back to the origins of the growth of the town in the late 18th century. It has undergone extensive regeneration in recent years with a £2.2 million face lift making it a unique and valuable asset to the people of the town in terms of its natural beauty and the annual events that are planned and take place there.
We are proposing a brand new and unique facility befitting the upgrade of the park that will provide a unique experience for the people of Bognor and tourists alike. A tree top cafe that sits amongst the canopy of the park and interacts with its surroundings providing a learning resource and a completely interactive holistic experience. The cafe will be built, managed and operated by the people of Bognor and include meeting rooms for community use as well as linking to play areas and activities amongst the trees in an entirely sustainable way that minimises impact to its surroundings.
We believe the tree top cafe at Hotham would provide a unique resource for Bognor Regis serving visitors, Butlin’s traffic and local use offering an exemplar model to sustainable, regenerative growth for the area and its stakeholders.




The facility will be marketed in a number of ways:-

·         The project places local stakeholder interest at the heart of its objectives.  It is considered this emphasis will provide “buy-in” momentum from local users.
·         Community dialogue to establish future secure customer base; eg. School Grow and Eat facilities;
·         The establishment of partnering or discount arrangements with key target audiences would be considered; eg. Butlin’s customer demographic;
·         Tie-in with Hotham Park events;
·         Tie-in with local authority events or objectives;
·         Additional Café specific events would offer added reason to visit for locals and tourists;
·         Local/Regional Promotions Offers;
·         Competitions programme for database acquisition;
·         Mail-outs and online Direct Marketing;
·         Internet and Web presence;
·         TV presence during construction due to particular nature and uniqueness of the proposal;
·         On-going media coverage;
·         Dedicated Social Networking and Media presence;
·         PR and Editorial campaign with regional/local or industry specific tie-in;
·         Some traditional advertising where necessary.

We have a record of PR and local press activity in support of the groups aspirations including an online petition some of which can be viewed at the following:-

http://www.bognorregispeople.co.uk/groups/events/T-House-inspires-children-s-ideas/story-5990250-detail/story.html
http://www.bognor.co.uk/news/local/tree_top_cafe_planned_in_bognor_1_1495507
http://www.ipetitions.com/petition/hothamt-house/signatures/page/4
http://www.bognorregispeople.co.uk/groups/regeneration/Tree-Dining-Bognor-Residents/story-5404308-detail/story.html
http://www.bognorregispeople.co.uk/pictures/T-House/pictures-5980318-detail/pictures.html
http://en.wikipedia.org/wiki/Hotham_Park
http://t-houseproject.blogspot.co.uk/




A wide spectrum of skills can be directly resourced or have been made available to the working group including but not limited to the following:-

  • Project Management – Design and Build;
  • Operations Management – Retail and Catering;
  • Business Management;
  • Partnership with agency bodies;
  • Investment and Funding;
  • Marketing, PR and Advertising;
  • Purchasing and Procurement;

These resources can be provided within a formal framework by the organisation or through outsourcing; Additional skill sets can be resourced externally where appropriate to demand.
Further details can be made available if progress to Stage II is considered.

Whilst the working group has entered into discussion with a potential operator who is keen to establish a partnership arrangement for day-to-day running of the facility, no formal agreement has been reached.  It is understood that as part of the formal bid these arrangements will be formalised within the scope of a viable business model and plan.

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